The highs and lows of being an African Youtube content creator abroad.
It takes a lot!
I embarked on my Youtube content creator journey in 2021 after putting it off for so long, in-fact I created my channel 10 years ago when it was a walk in the park to become a Youtube partner and get paid immediately for putting out pretty much any quality of videos. I remember watching whatever quality of video was available at the time.
Fast forward 10 years later and it is a totally different story, before you get monetised, you need 1000 subscribers and 4000 watch hours, yes you read that right! not only is this challenging for new content creators, it encourages people to resort to taking shortcuts to achieving their goals and this could lead to their channels being demonetised after they get monetised.
As a content creator, my journey has been an interesting one, just like with other social media platforms, I find that your audience are predetermined based on your content , location and ethnicity, oftentimes a mixture of all three factors and then who you know.
Who you know? Absolutely, the first step to being a successful content creator is having an audience, a lot actually, that is how you get paid, so if you are a celebrity or someone with a lot of following, then hurrah for you, you have aced the first step to making it big as a content creator.
Your content– Having a niche content can help narrow down your target audience and make it easier for Youtube to recommend your content to your intended viewers, all things being equal, I say this because it is not cast and concrete, bare in mind that Youtube is filled with so many people most likely doing similar things to what you are so even though you adhere to all these rules, your views are not guaranteed.
Location– Being in a certain location can be a blessing and a curse, however you can make your location work for you by socialising with your target audience although this can be difficult when you are out of touch with the way of life, remember that it is very time consuming to socialise and network with your intended target audience.
It is easy become overwhelmed with all the videos on Youtube promising to show you how to make it on Youtube, they are good but ultimately you need to know what to expect prior to starting. You will have to spend money promoting yourself and your brand, be sure to this through trusted avenues such as Google ads (this can be accessed via your youtube studio), this way you can advertise your content to your target audience. Brace yourself up for some unwanted comments and thumbs down from people who didn’t even watch your video.
All in all, having a Youtube channel is a great way to make passive income in the long run, do not be in a hurry to make it big because you will be discouraged, take a break if you have to and do not be in competition with anyone other than yourself, with consistency and perseverance, each day will be better than the last.
Many people would hardly watch a video with few views, I have watched a lot of very good Youtube videos with very few views and I encourage you to do the same, this helps small content creators.
Please remember to show support by subscribing to my youtube channel and my Blog so that I can keep creating better content.
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